What is Local SEO?
Local SEO involves enhancing the online visibility of small and medium-sized businesses (SMBs), physical retail outlets, and businesses with multiple locations within a specific geographic region.
In contrast to conventional SEO, which concentrates on increasing a brand’s visibility on a national or global level, local search engine optimization is geared towards optimizing for “near me” and location-specific search queries. The primary aim of Google local SEO is to expand your brand’s reach beyond your physical storefront and enhance accessibility for potential customers in your local online community.
Importance of Local SEO
Why Is Local SEO Important For Your Business?
In today’s fiercely competitive digital landscape, investing in top-notch local SEO services can make the difference between a thriving business and one that struggles. Where do you place local digital marketing and SEO services on your campaign priorities?
According to a study by MarketingSherpa, which evaluated the impact of various types of searches on brands’ marketing goals, nearly 54% of respondents identified local search as having the most positive influence on their digital marketing efforts.
The era of digital dominance underscores the significance of local SEO optimization for businesses of all sizes. Whether you run a small business or manage multiple locations, local SEO is vital for attracting qualified leads and converting them into valuable sales. Refrain from implementing a regional SEO strategy to harm your business more than you might realize initially.
Do you still need to decide whether to invest in local search engine optimization (SEO) services? You shouldn’t be. Here are the advantages of local SEO:
- Strengthened ties with the local community.
- Boosted sales revenue.
- Improved Google Buisness Profile listing.
- Increased repeat business from loyal customers.
- Establishment of high-authority citations for local businesses.
- Attraction of more foot traffic.
- Implementation of multi-channel local digital marketing campaigns.
- Building a credible online reputation.
- Higher ranking in local SEO.
- Enhanced visibility on Google Maps.
- Attraction of more targeted website traffic.
- Lower advertising costs.
- Increased phone calls and inquiries from potential clients.
- Augmented trustworthiness and market authority.
Local SEO Service
beardog digital Local SEO Service Includes:
Local SEO Audit
Our local SEO agency conducts an exhaustive local SEO audit to assess your regional SEO standing, extract actionable insights, and construct a personalized local SEO roadmap. This includes evaluating your NAP visibility, pinpointing your geographical location and service regions, and scrutinizing your Google Buisness Profile listing. Our local SEO experts also conduct a comprehensive Google Buisness Profile page audit, review analysis, landing page audit, local citations analysis, competitor benchmarking, and organic link and penalty analysis to craft a comprehensive local SEO strategy.
Keyword Research & Strategy
Amplify your local presence and attract specific target audiences with our strategic local SEO marketing services. We delve deep into keyword research and analysis, identifying geo-specific and industry-related keywords organized by search intent. Once our local SEO experts map out your keyword landscape, we provide you with a local SEO guide to aid in developing locally-themed website content. Furthermore, our local SEO consultants furnish you with a keyword ranking report for ongoing monitoring of your rankings.
Google Buisness Profile SEO
Entrust the management of your Google Buisness Profile locations to our experts, ensuring that your brand information remains complete and up-to-date. Our Google Buisness Profile services encompass GBP SEO and Bing and Yahoo Local optimization. We provide uniform brand identity across these business profiles, optimizing them for your target locations or service areas. Our Google Buisness Profile experts also meticulously audit your business information across the web, guaranteeing a flawless and error-free local online presence.
On-Page Optimization
Is your website optimized for your desired location? Thrive’s local search engine optimization services encompass on-page optimization to ensure your site achieves high rankings within your area. We optimize your homepage and metadata with geo-specific keywords, establish service, city, and industry-specific pages, implement social media signals, and infuse local SEO best practices throughout your website. Our local SEO also incorporates local business schema into your web pages to facilitate search engines in understanding your brand offerings and target locations.
Franchise SEO
Does your business cater to multiple locations across a city or state? Ensure consistent brand success with Thrive’s local SEO marketing services across your service locations. We list your various Google Buisness Profile locations in leading industry directories, optimize your local citations, utilize location-based keywords, and promote local franchise reviews on your website and social media profiles. Our local SEO marketing company balances your local landing pages and corporate website, ultimately increasing site visits and conversions.
Link Building
Invest in cost-effective local SEO services and expand your digital footprint. As one of the premier local SEO companies, we guarantee that search engines discover an accurate representation of your business across the web. Our SEO service crafts hyperlocal SEO landing pages, constructs local SEO citations, leverages keywords with high domain relevance, and initiates email outreach campaigns. We adhere to GBP SEO and local link-building best practices to attract links that maximize your business’s value.
Business Citation Management
Local SEO citations reference your business name and address on other websites. At Thrive, our Google Buisness Profile experts harness high-quality third-party websites to build local authorities for your business. We add your brand to second-tier local business directories, such as Angie’s List, FourSquare, MojoPages, and Yelp. Moreover, our local SEO company researches niche directories tailored to your industry, submitting your business information to gain complete control over your online representation.
Content Writing
Create and publish captivating local SEO content to capture the interest of your target audience. Our local SEO firm comprises a team of seasoned content specialists and industry experts who collaborate closely to craft a valuable local SEO guide for your content marketing. Our local SEO services encompass keyword research and optimization, guest blogging, and local site content optimization. We devise alluring, pertinent headlines and generate high-quality content to drive increased traffic to your website.
Conversion Rate Optimization (CRO)
Allow our local digital marketing company to manage your local business SEO services and attain superior local rankings. Whether you require assistance crafting service and city pages, enhancing your website’s mobile-friendliness, or completing your local SEO checklist, our local SEO company is at your service. We employ a targeted local search engine optimization service to generate more high-quality sales calls for your locations and consistently improve your month-over-month (MoM) conversion rate.